LeCool Dublin are teaming up with the Bernard Shaw for their second annual Xmas show.
as part of design week. The annual Upstarts programme consists of two sets of workshops, one in advertising and one in design. The 24 successful applicants (12 per workshop) are selected from a national submission and awarded the opportunity to work with 6 of the top advertising agencies / design studios over a period of 6 weeks.
For the past 6 weeks I have been taking screenprinting classes in the Black Church Studio,Temple Bar. I decided to do a project on New York and used imagery I had taken from the city during my visit in 2009. When we were walking down Broadway one morning a poet/musician, Joey Chang, was sitting on the street with a typewriter on his lap. He asked us if we would like him to write a poem for us, we just needed to give him a start-point. We told him this was our first time in NYC, so he wrote us a poem based on Irish folks first coming to NYC and how we have become part of the city's culture. This is what the first set of prints I did in Black Church are based on. The second set of prints are from images I took in the Village Vanguard jazz venue in West Village and the Guggenheim.
FTLO (myself and Shane O'Driscoll) were delighted to be asked by eDIT Festival to be part of a group discussion on starting up your own business during a recession. The discussion took a Q&A format and was arranged by Dublin Institute of Technology tutors and students. Other people involved included Block T (Smithfield, Dublin), Designist (George St, Dublin) and The Lifeline project (Dublin).I teamed up with TBWA Art Director Keith Lawler for the day.
The client was Miller Genuine Draft (MGD). The brief was to create awareness of MGD on tap and put the product in the minds of 18-35 year old males for consideration when in the pub. "It's Miller Time" also returned as the campaign line. Here are the two concepts that got us a top 5 finish:
The key aspects Keith and I picked up on where that the target audience "don't want to feel as though they are missing out on anything, that they are getting the most out of life", MGD should be synonymous with these great times. Our first solution is an image of a man's hand holding a pint of MGD with wrist bands from gigs/events up to his elbow, stamps from nightclubs and events covering his hand along with some lucky ladies' phone numbers.
The other aspect we concentrated on was "the potential of a big night out" and again making MGD a part of these nights. For this we pictured the lads in the pub swapping stories about their fantastic 'Miller night' experiences. "Make It Happen" was the campaign line focusing on the sense of adventure, excitement and positive outgoing attitude of Miller and the target audience.
Overall it was a fantastic day, a great competition showing the strength and healthy future of advertising in Ireland.
Incredible video which Dublin based D.A.D.D.Y. created with Ray Harryhausen for Bloc Party back in 2008. Always worth stopping by and checking in on Team D.A.D.D.Y. for some inspiration...
With the submission deadline for the 2011 D&AD Awards closing in (31st Jan), here's an overview of last year's winners. Personal favourites are; the Trillion Dollar Campaign by TBWA HuntLascaris Johannesburg, the High Line in NYC by various companies including Pentagram and The Best Job in the World by Sapient Nitro.
London based design agency La Boca have created these beautiful posters for Darren Aronofsky's new film Black Swan.
